This past week, Smile South Florida Cosmetic Dentistry had the unique opportunity of being invited to attend a cocktail party and focus group, hosted by 4 PM Events, the elite wedding industry marketing leader, for The Wedding Salon.

Every year in various locations such as Los Angeles, New York, and Miami, 4 PM events management company hosts a high-end bridal extravaganza for brides and vendors to attend. The one-stop shop for the best and finest in the industry is know only as The Wedding Salon. This year in Miami, the Wedding Salon will be located at the elite Biltmore Hotel in Coral Gables, FL.

At the cocktail party and focus group (held at Villa Woodbine), we met with some of the wedding and special event industries finest talent, and shared trade secrets for marketing and customer lead generation. Being the only cosmetic dental representatives attending, allowed for us to get ideas outside of our normal spectrum of thinking and forge relationships with new vendors and specialists.

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There are so many great ideas out there just waiting to be discovered -so much unchartered territory in the marketing world-that all you really need to do is just get creative, think outside of the box, and be ready to get “unbrideled.”

Great ideas can come out of necessity, so I guess that is where my trip began. I am newly engaged to be married next year (2009), and I work as a marketing & guest services coordinator for an upscale cosmetic dental office in south Florida-Smile South Florida Cosmetic Dentistry. The first step began as I have always has crooked lower teeth, and could not imagine smiling in my wedding photos with these crooked snaggleteeth. I started looking into my options, and am in the process of getting Invisalign done to correct the crookedness and overlapping. Prior to my wedding I will also be getting ZOOM! whitening treatment done to make sure that my teeth are as pearly white as they can be.

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